We live in interesting times. Technology is developing at an astounding rate, there are significant moves towards mobile technology, and digital technology is allowing more and more repetitive tasks to be automated. Chatbots are one of the many services that are benefiting from this technological surge forward, enabling many tasks to be automated and relieve pressure on businesses.
Chabots also fit the way people behave in today's mobile age, with smartphone use far outstripping the laptop and PC users. Use of chatbots in messaging apps has helped in creating more streamlined interactions where users can browse, compare, buy and get support from a single interface.
So what are the signs that you should invest in Developing a Chatbot?
1. You are looking to scale up your operations
Chatbots don't suffer from the same limitations as a human being when it comes to interactions. While human beings can, competently, hold 2 to 3 separate chat conversations at once, chatbots can theoretical hold an infinite number of conversations. This gives your business a real boost if it is looking to grow and enter new markets, allowing you to invest capital in growth supported by 'staff' that can work 24/7/365.
2. You Need To Improve Operational Efficiency
If you are burning too many resources in backend support, chatbots can be your way out. Instead of employing more people for mundane and repetitive tasks, develop a chatbot business solution and automate these tasks like document control, or updating data in a CRM.
3. Your Staff Handle a lot of Routine Queries from Customers
If your business receives a lot of inquiries, bots can take the load off your customer support team. By acting as the first point of contact, chatbots can screen calls from customers and redirect them to human agents only when required. Chatbots can effectively handle routine issues that take up most of your staffs time, while more complex, non routine issues are dealt with by your trained personnel.
4. You are introducing a New or Unusual Product
This is where bots excel, especially when compared to other forms of marketing – they can be very persuasive. A bot can have a conversation with the user, letting the user pick the questions they want answered, and help discreetly resolve sales objections there and then.
5. You want an App, but don't have the Budget
A number of companies have already made the switch away from apps to Messenger bots. Costs are reduced because you only need to support Messenger, rather than the Apple and Android ecosystems. The costs to design for Messenger are also significantly lower than building a new interface from scratch.
6. Millennials are your Primary Market
Generally speaking Millennials are not impulsive buyers, they like to inquire and compare products before making a purchase. There is also an increasing trend of Millenials preferring live chat over conventional phone calls. So, if your products are aimed at Millennials, a wise idea would be to invest in developing a chatbot to support your customer service team.
7. Digital and Social Media are Key Marketing channels for you
The more you interact with your customers, the more business you get from them. If you are using online channels to communicate with your customers, then chatbots can be useful in simplifying certain tasks for you. Unlike apps and websites, chatbots do not present a passive user experience. You can use chatbots for highly interactive marketing campaigns, reaching out to far more people at once. Messenger updates are usually read within a minute – with approximately 60% of users subscribing to updates. This makes Messenger bots an effective channel to ask your supporters to amplify a social message and because bots tell your brand story interactively, they’re also useful in persuading customers to become part of your brand too.