Why you Can't Afford to Ignore Chatbots

There has been loads of hype over the potential for chatbots, and rightly so. They are one of the most powerful technologies in a marketers toolbox, with the potential to supersede traditional marketing models while making apps and websites redundant.

Chatbots are software that you interact via a chat interface and simulates a conversation to provide information and solve a customers problems. With the help of artificial intelligence, chatbots can understand what a customer is saying and respond appropriately. It also means businesses can push on demand content to an already engaged audience, while also being able to highly segment your customers based on their interactions with the bot. Bots can also engage with unlimited customers at the same time meaning that your costs are kept down and your staff only have to deal with non routine enquiries.